‘It’s just so basic’: Why firms should be employing disabled people both in front of and behind the cameras
Law firm Irwin Mitchell’s new campaign “The human touch” – which features real clients sharing personal stories about the life-changing outcomes of their cases – deserves to be applauded.
Not only does it show deeply sensitive real-life stories – such as that of a client who was left with cerebral palsy after suffering a brain injury due to medical negligence – but it was born of a dedication to inclusivity that saw a production team made up of almost 60% of differently abled people in the most senior roles.
Created by Merkle B2B, Annex and director Oscar Carris, the project was shot by blind photographer Ian Treherne, who was mentored by Rankin; make-up was by artist Bryanna Angel Ryder, who has lupus and partial hearing; and music was by blind and autistic musician Derek Paravicini. A behind-the-scenes “statement film” captured by wheelchair user and director Owen Tooth will be launched on 27 September during National Inclusion Week.
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